Products of
a province.

No matter which road you take through the Swedish province of Småland, miles and miles of dense forest will be your constant companion. But every now and then the landscape opens up, and what you will see is likely a furniture factory.

In the old days, our part of the country demanded hard, laborious work. This would shape the people of Småland, who became sensible, honest and enduring – qualities that also became the framework of the furniture industry. Småland furniture did not say “Here I am,” but rather “I am here for you.”

The well-known Swedish Furniture District of today still rests on that original approach. It’s a heritage we are very proud to be a part of.

When we’ve finished our work, you’re the one who gets to relax.

Every piece of furniture from Conform is designed to be the most comfortable spot in your home. The more work we put into it, the more you will enjoy it.

The story began more than forty years ago. Then it was 1978, and we were making armchairs in Holsbybrunn, Småland. Now it’s 2024, and we are making armchairs in Holsbybrunn, Småland.

At first glance there is no difference – but take a closer look, and you will find a remarkable development when it comes to materials, design and manufacturing processes.

Sure, we could broaden our product portfolio quite easily – but we are perfectly happy with making armchairs and footstools. To us, specialization is valuable. It means the things you make are special.

Following the
sitting curve.

Seeing and sitting are the first two words in the Conform dictionary. Each one of our armchairs should look so inviting that you just have to try it. And once you’ve sat down, you should never want to get back up again.

Design, ergonomics and finish are closely linked – well, actually crucial for each other – when we develop new products.

Straight lines and flat surfaces are the simplest way to make furniture. Especially if you only use rectangular blocks, which are so easy to upholster and assemble.

That’s not the Conform way.
All our armchairs have arched surfaces and moving lines with a natural direction, as well as built-in technology to support your body in every position.

Understanding how a user’s lower back changes and how a body’s center of gravity shifts is essential in our product development. We call it the sitting curve, and we’ve been following it for decades. It has pushed our furniture to the international front lines of comfort.

When making an organically shaped armchair, with movable parts, you need the sensibility of an experienced craftsman. The upholstery must be stretched just right to avoid wrinkles and gaps, surfaces must meet each other with exact precision.

Because of that, manufacturing at Conform will never be fully automated. It takes human hands and eyes to furbish, upholster and assemble – people who recognize good craftsmanship. Just like you will.